SHADI SAMRA

With nearly two decades of expertise in the fragrance industry, Shadi Samra is a revered scent artist whose creations transcend mere olfactory experiences, transforming into emotional tapestries. Serving as a member of the Fragrance Foundation Arabia board and an eight-year judge for the prestigious Fragrance Oscars, Shadi has unmatched insight into the GCC market. His deep knowledge of oud, oud oil, and oriental fragrances defines his signature style. A champion of natural ingredients, Shadi not only celebrates their intrinsic value but actively promotes sustainable practices in their production.

Shadi’s approach to perfumery is rooted in a profound connection to memory. His fragrances encapsulate emotions, turning them into sensory landmarks that evoke cherished recollections. This ethos, combined with his mastery of oriental elements and dedication to sustainability, ensures his creations are both timeless and impactful.